Dear Panalo Clients,
The effects of the coronavirus (COVID-19) crisis has affected businesses and communities around the world. We hope for all of us, our family, friends, and staff to be safe and healthy. We at Panalo will continue our normal operations to serve our clients, making sure that you have access to our services anytime.
With the call of staying at home, we believe that this sheds an opportunity for businesses to reevaluate their work operations, be more open to flexible work arrangements, and strengthen their digital marketing efforts. We understand the complexity and challenges that come with it, and offer our support to help you with the transition and make sure that your business thrives and grows. In this light, here are some of the things you can do to keep your business up and running even while you’re at home.
1. Get some work done on your website
Your website should be one of your assets that keeps working for your business 24/7. It should be bringing in new customers and keeping your existing customers. This is a great time for you and your staff to update your website whether it is editing the content, uploading new blog posts, posting new offers or promotions, or adding new sections or pages. It can also be a total redesign of your current website to make it more modern and user-friendly. Our Web Design and Development Team can help you with redesigning your website. Not sure where to start? Contact us via email at [email protected] or fill up our online form so we can assist you right away.
2. Optimize your website and rank up your business
Now is the perfect time to fine-tune your website and make sure it is search engine-friendly. Through SEO, you can ensure that your website is showing up in the search results and ranking in Google and other search engines.
If you don’t have a Search Engine Optimization (SEO) strategy in place, it’s time to make one! Our SEO team can also assist you in creating and implementing SEO strategies for your business. Not only that our team can also perform an SEO Audit on your website, so you know what leaks need patching up such as broken links and gain a bigger picture of your website’s performance.
3. Engage with your customers online
As more people are staying at home, you bet they are surfing online and checking out social media to get the latest news and tidbits. That’s why you need to make sure that your social media pages are up-to-date. Connect with your customers by engaging with them through social media by answering their questions. Post something of value to your customers, may it be a helpful blog post, guide, video, or infographics. Our Digital Marketing Team can also help you craft social media marketing campaigns so that you gain more followers, leads, and conversions.
4. Customer Service
Amidst all the uncertainty, it still pays to provide quality and excellent customer service to your customers. There are tons of benefits of having a virtual assistant, lead generation specialist, and dedicated contact center team to assist your business. One of the main advantages is that they work remotely, so you don’t need to spend on office space and technology infrastructure. We can also help find the right people to hire, so you can have a remote team right away.
5. Set your business goals
All of these won’t be as effective if you don’t have an overall marketing strategy in place. It’s important to know your marketing goals and have a strategy that will guide all your efforts together.
Your business doesn’t have to lay at a standstill due to the pandemic. Now more than ever you can focus on digital marketing. Let your customers know that you are there for them. As always, our Panalo Teams are ready to provide assistance and support to your business, especially at times when you most need it. You can always reach out to us via email at [email protected].